Trusting Sustainability - Does sustainable pro-social positioning leads to trust and behavior change?

Samenvatting

This research aims to determine whether a sustainable pro-social positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders. The results of this study can be used to develop educational curriculum.

Output

Boek of monografie

Kenmerken

Projectnummer

023.005.041

Hoofdaanvrager

Drs. H.S. Schoppen

Verbonden aan

Rijksuniversiteit Groningen, Faculteit Gedrags- en Maatschappijwetenschappen, Psychologie Algemeen

Uitvoerders

Drs. H.S. Schoppen

Looptijd

01/09/2015 tot 31/08/2019