Persuasive gaming. From theory-based design to validation and back

Samenvatting

Keywords: game; playful interaction; storytelling; persuasiveness; case-based validation research; research through design.

The research in this project is concerned with the characteristics, design principles, and effectiveness of persuasive gaming. We study gaming practices that combine the dissemination of information with attempts to engage players in particular behaviors and attitudes. A unique feature of the project is the collaboration with partners in the Dutch game industry enabling us to immediately relate and apply our knowledge drawn from Game Studies, Media Studies, validation research and research on Game Design to practical demands of the industry. Theoretically, we develop the innovative approach of a constant and intense interaction between what is drawn from theory with the actual design of game experiences. The subsequent merger between design and validation research provides a crucial testing ground to assess and validate the value of the knowledge we aim to produce. The process of persuasion is approached from a humanities perspective focusing on the interplay of different persuasive dimensions, including storytelling and playful interaction. The cases extend beyond traditional videogames incorporating also transmedia storytelling platforms and ambient games creating play experiences closely integrated in the context of e.g. city life, therapy or education. The ultimate goal is the construction of a dynamic model for persuasive game development and implementation that is accessible for the industry as well as the research community. We are confident that this close collaboration between the industry and the academic world will contribute to improving the international competitive position of the Dutch game industry.

Output

Boek of monografie

Hoofdstuk in boek

Wetenschappelijk artikel

Publicatie bedoeld voor een breed publiek

Publieksinformatie

Kenmerken

Projectnummer

314-99-106

Hoofdaanvrager

Prof. dr. J.F.F. Raessens

Verbonden aan

Universiteit Utrecht, Faculteit Geesteswetenschappen, Departement Media- en Cultuurwetenschappen

Uitvoerders

Dr. T. de la Hera Conde-Pumpido, Drs. R.S. Jacobs, Drs. M.J.L. Kors

Looptijd

01/10/2013 tot 30/11/2017