Sharing responsibly on the collaborative economy: A behavioural ethics approach

Samenvatting

The collaborative economy is estimated to add €160-€572 billion to the EU economy. Emphasizing the benefits associated with developing trust, collaborative platforms provide users with credible reputation and communication systems. Little is known about the potential negative ethical aspects associated with a focus on trust. Such ethical aspects may include neglecting to consider, or even wilfully ignoring, the negative side effects that trade may have on the trading parties or unrelated others. I will develop a multi method approach for a better understanding of trust on collaborative-economy platforms. By reducing ambiguity and encouraging transparency concerning those who are affected by trade as well as the platforms’ incentives, I propose users such as consumers and service providers, will be better able to consider the side effects of their actions, and thus share responsibly. My proposal tackles two research questions: (1) Are people aware of, or motivated to learn about, the negative side effects of using the collaborative economy? And (2) Which decision environments can we design to increase the likelihood of responsible sharing? I address these questions by bringing together my expertise on topics and methods used in two independent lines of work: on trust and cooperation and on behavioural ethics. My research project thus promotes a holistic view of the collaborative economy and will contribute to establish a new field of study within psychology, focusing on the collaborative economy. By understanding the psychological mechanisms underlying responsible sharing, it advances fundamental theory on trust in ways that: (i) will enable a better understanding of the collaborative economy’s impact for the Netherlands Tax and Customs Administration; and (ii) will inform both policymakers seeking to regulate the collaborative economy, as well as companies seeking to promote responsible sharing among their users.

Kenmerken

Projectnummer

VI.Vidi.195.137

Hoofdaanvrager

Dr. S. Shalvi

Verbonden aan

Universiteit van Amsterdam, Faculteit Economie en Bedrijfskunde, Micro-Economie

Looptijd

01/09/2019 tot 31/08/2024