What makes SMEs successful in cross-border e-commerce? A multi-national study.

Samenvatting

In cross-border e-commerce, electronic retailers (e-retailers) aim to extend their economic activities via the Internet beyond national borders. Unlike large companies, small and medium-sized enterprises (SMEs) are struggling with their international online expansions. This study investigates how both country characteristics and firm owner characteristics influence the success of SMEs in cross-border e-retailing. Through conducting a multi-national study in 31 European countries, this study builds theory on the decision of SMEs to start cross-border e-retailing and on their subsequent business performance. This project is among the first to set up such a large-scale study on SMEs in cross-border e-retailing.

Kenmerken

Projectnummer

023.010.049

Hoofdaanvrager

S.P.K. Goldman MSc

Verbonden aan

Hogeschool van Amsterdam, Faculteit Business en Economie - Locatie Fraijlemaborg

Uitvoerders

S.P.K. Goldman MSc

Looptijd

01/09/2017 tot 31/07/2022