Viable business model design for networked and project-focused creatives using a novel configurational approach


Many entrepreneurs in the creative industries struggle to stay both creatively and economically afloat and need to search for viable business models. Particularly project-based business models are needed that support value capture from creative work in multidisciplinary projects and networks, which increasingly dominate the creative industries. So far, however, the understanding of business model design is thin on the ground in the creative industries. The design challenge is to holistically assess and take into account the variety of complex interactions between the individual components of business model configurations and to develop complementarity, or fit, between them. This research addresses this challenge by applying a novel approach: fuzzy-set Qualitative Comparative Analysis (fsQCA). This approach is better tailored to investigate complementarity in configurations than more traditional approaches and has great potential to advance our knowledge on business model design. The research starts with the analysis of an existing dataset on 120+ architectural businesses, their project activities, and their network behavior. In collaboration with endorsing partners, the results from this analysis will be sharpened and validated in other creative professional service sectors. The validated results will be translated into design guidelines and disseminated. These guidelines will support creative firms and professionals in designing new and viable business models, which better position them to contribute in the multidisciplinary projects they execute. An additional aim of this KIEM project is to develop a collaborative network for future creative industries research in the area of ‘Personal Experience’ as a societal challenge.





Dr. A.A.J. Smits

Verbonden aan

Radboud Universiteit Nijmegen, Faculteit der Managementwetenschappen, Bedrijfskunde


15/12/2019 tot 15/12/2020