Trusting Sustainability - Does sustainable pro-social positioning leads to trust and behavior change?


This research aims to determine whether a sustainable pro-social positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders. The results of this study can be used to develop educational curriculum.


Project number


Main applicant

Drs. H.S. Schoppen

Affiliated with

Rijksuniversiteit Groningen, Faculteit Gedrags- en Maatschappijwetenschappen, Psychologie Algemeen

Team members

Drs. H.S. Schoppen


01/09/2015 to 31/08/2019