Motivations of artists for (not) starting a crowdfunding campaign.


Crowdfunding is particularly popular in the arts and culture sector. From the perspective of donors, this can be explained because crowdfunding is an easy and direct way to get involved with the arts. From the perspective of artists, this can be explained by declining government subsidies for the arts and new digital opportunities. The main motivation for artists to use crowdfunding is to collect money. However, crowdfunding is also a powerful tool for testing market demand, building a network of enthusiasts and engaging one’s (future) audience. Yet, especially in the arts, there is little awareness that the latter is at least as important as the former. As a consequence, if (prospective) artists want to use the full potential of crowdfunding, this requires a mentality shift. Although a lot is known about what makes crowdfunding campaigns successful, little is known about why people do (not) use crowdfunding. The goal of this project is therefore to study the motivations of current and past art school students for (not) using crowdfunding. For example, they might use alternative means of financing their projects, such as government subsidies, private investments, or their own money. A solid understanding of these motivations can be used to better reach and inform art school students and alumni about how they can use crowdfunding to achieve their goals. This is a joint project with NLnet, crowdfunding platform Voordekunst, Amsterdamse Hogeschool voor de Kunsten, Hogeschool voor de Kunsten Utrecht, and Universiteit van Amsterdam.


Project number


Main applicant

Dr. J.J. Ebbers

Affiliated with

Universiteit van Amsterdam, Faculteit Economie en Bedrijfskunde, Sectie Entrepreneurship & Innovation


01/11/2018 to 31/10/2019