Creative industries - grants for Sino-Dutch research teams

Better visitor experience and understanding of creativity and culture

22 December 2015

Within the Cooperation China - Joint Scientific Thematic Research Programme (JSTP) the following projects have been granted: The See-Through Museum (Centrum Wiskunde & Informatica and Institute of High Energy Physics) focuses on research into the enhancement of museum visitor experience by a combination of 3D visualization, 3D printing and augmented reality thus improving access of natural and cultural heritage. The Vision driven visitor behaviour analysis and crowd management (Eindhoven University of Technology and Shenzhen Institutes of Advanced Technology) aims to develop cutting-edge computer vision techniques for visitor behaviour analysis and crowd management.

The 2015 Call for Proposals addressed the research topic ‘Creative Industries’ and focused on research into the enhancement of the (visitor) experience and the understanding of creativity and culture.

Granted projects

The See-Through Museum

Prof. K.J. Batenburg, Centrum Wiskunde & Informatica (CWI)
Prof. dr. Long Wei, Institute of High Energy Physics (IHEP)
There are more than 50 thousands museums worldwide. They are institutions that care for collections of artifacts with cultural or historical values and make them available for research, public education and for the future generations. The See-Through Museum project addresses research into the digital representation of natural and cultural heritage and the enhancement of visitors’ experience.

The focus of the project will be on research into the enhancement of museum visitor experience by a combination of 3D visualization, 3D printing and augmented reality thus improving access of natural and cultural heritage by developing workflows of complete 3D digitalization of museum collections. Visitors will be provided with an interactive 3D visual and tactile experience of the collections, ranging from the microscopic scale up to the scale of dinosaur skeletons, visualizing both the exterior and interior of the objects. The project will too sustain joint research efforts enabling the comparison of items among museums.

This project will be carried out in a close collaboration between Centrum Wiskunde & Informatica (CWI) in Amsterdam, the Naturalis Biodiversity Center in Leiden and Rijksmuseum in Amsterdam. In China, this project will be jointly carried out by the Institute of High Energy Physics (IHEP) in Beijing, Shanghai Natural History Museum in Shanghai, and Palace Museum (known as The Forbidden City) in Beijing.

Vision driven visitor behaviour analysis and crowd management

Prof. F. Toschi, Eindhoven University of Technology (TU/e)
Prof. Yu Qiao, Shenzhen Institutes of Advanced Technology (SIAT)

Overcrowding and queues are frequently reported amongst the most negative experience while visiting large exhibitions. Proper crowd control is thus paramount to an enjoyable visiting experience and is essential to improve the overall fruition of heritage and art. Current crowd management systems mainly rely on human instructors to direct visitors on pacing, gathering and pausing. As such, they potentially lack adequate and intelligent sensing of visitors' behaviours and feelings. An ideal system should predict visitors' attention and discretely guide visitors to freely enjoy exhibits without interruptions while keeping the crowd in order and safety.

The projects objective is to develop cutting-edge computer vision techniques for visitor behaviour analysis and crowd management. Image analysis and 3d depth sensors for individual tracking, activity analysis and expression recognition will be employed next to deep learning techniques, statistical data analysis and analytical modelling in order to advance the fundamental understanding on crowd dynamics, to develop tools to monitor crowd moods, and to devise automated crowd managing systems for large exhibitions.

The users committee will be composed from both industrial partners as well as partners from the museum field.

Cooperation China - Joint Scientific Thematic Research Programme (JSTP)

The JSTP programme aims at fostering research collaborations of Sino-Dutch research teams that share high ambitions to work together in sustainable joint research projects by providing multi-annual research funding, and by calling for proposals demonstrating complementary expertise between Dutch and Chinese research teams in areas, in which both The Netherlands and China excel.

The 2015 Call for Proposals addressed the research topic ‘Creative Industries’. More specifically the call focused on research into the enhancement of the (visitor) experience and the understanding of creativity and culture along two lines:

  • Interpretation and presentation of culture: information exchange and knowledge management, information retrieval, digital media for presentation and interpretation, conceptual frameworks, digital sustainability for social media, dynamic content generation and knowledge representation, digital media content, interactive presentation, narrativity and games, new presentation concepts and new media, big data, gaming principles and social media, society and public sphere, narrativity and cultural identity).
  • Understanding interactive media, film, video and new media (trans media storytelling, cross media concepts, interactivity and organic interfaces, experimental display surfaces, data visualisation in complex systems, augmented reality, collaboratories, arts & crafts and digital technology, digital music, fan culture, digital rights management).

Source: NWO