NWO funds 39 new research projects for the Creative Industry

22 December 2014

With the help of an NWO KIEM grant of €15,000, 27 consortia of researchers and public and private partners will jointly explore possibilities for innovations for the creative industry. In addition, 8 large strategic research projects and 4 projects for embedded research within the creative industry have been made possible with funding from the NWO scheme for strategic and embedded research.

Collaboration between public and private parties and knowledge institutions is necessary for realising the ambitions of the Top Sector Creative Industry. NWO is using various funding instruments to encourage knowledge institutions and private parties to benefit from each other's knowledge and experience.

In the list below you will first find the KIEM proposals awarded funding and then the research projects for Embedded and Strategic research.

KIEM proposals December 2014

Count yourself safe
Prof. P.J.M. Havinga (University of Twente)
The industry must be a safe working environment and consensus has been reached about this. But which parties have an overview of this? The researchers will develop a system with which everybody from employee to manager can easily report unsafe situations. Those responsible can then simply obtain an overall picture and quickly take action.
Partners: Locus Positioning, Wildsea, Lerenophetweb

SMiLE (Serious Gaming for Minority Language Elicitation)
Dr E.L. Klinkenberg (Fryske Akademy)
SMiLE is investigating the retention of language vitality through the use of a Serious Game. Can the motivation and attitude towards the Frisian language change by providing ‘high entertainment value”? Can the creation of “another world” that does not give the impression that it is about learning nevertheless ensure that the language competence can be improved? In addition, SMiLE will investigate how the market potential for language learning games for regional and minority languages can be increased by making the game suitable for several languages.
Partners: Gridline, Grendel Games, NHL

Experiencescape Jewish Historical Museum
Prof. F.P.I.M. van Vree (University of Amsterdam)
Experiencing heritage is an important goal of many museums and with developments in the area of technology and media there are a growing number of possibilities to bring the collection alive for visitors at specific locations. How these types of experience can best be designed and realised takes centre stage in these explorations for possible collaboration in this area with the Jewish Cultural Quarter.
Partners: NorthernLight, Jewish Historical Museum

Sagrada Familia in Ice
Prof. M Teuffel (Eindhoven University of Technology)
In Finland students from Eindhoven University of Technology are building a 40-metre-high scale model of the Sagrada Familia from ice. This effort will also be a world record attempt at constructing the highest ice dome and it has been made possible by fibre-strengthened ice (Pykrete) which is three times stronger than normal ice.
Partners: Chr. Muller Touw, Municipality of Juuka

TRANSCRIPTION-APP for Cyrillic writing
Dr N. van der Sijs (Meertens Institute)
TRANSCRIPTION-APP is a tool that enables an East European name written in the Cyrillic alphabet to be spelled in Dutch. The app is based on research into the spelling variations and will be partly based on a computational name lexicon. It will also have a self-learning capability.
Partners: ANP, DecoType, Nederlandse Taalunie, NOS, VRT (Belgium), Genootschap Onze Taal

Archiving Interactive Media (AIM)
Prof. J.J. Noordegraaf (University of Amsterdam)
How can interactive digital media, such as digital art, games or websites, best be conserved for the future? In this research project the University of Amsterdam, Data Matters, LIMA and Digital Heritage Netherlands will further build upon existing recent theory about the subject by applying this in conservation practice.
Partners: Data Matters, Digital Heritage Netherlands, LIMA

Swimwear as second skin
Prof. H.A.M. Daanen (VU University Amsterdam)

Tightly fitting, well-shaped swimwear is needed for comfortable, high-performance swimming or to complete a triathlon. Huub Ltd is one of the market leaders in this field and together with VU University Amsterdam, Amsterdam University of Applied Sciences and Sizing Science it wants to incorporate the latest knowledge about 3D scanning and virtual design into its systems.
Partners: Huub Ltd, Sizing Science, Modint

Understanding Cultural Landscapes
Prof. C.M. Hein (Delft University of Technology)
A growing number of Dutch architects are developing and implementing design projects abroad. In this project, architects, architecture historians and planning historians will work together on developing instruments with which the challenges of/in international design commissions in Africa, Russia and China can be converted into opportunities. This will strengthen the position of internationally operating architects.
Partners: Mecanoo Architecten, Routledge

'Mind control' app: Accessible cognitive bias modification training for alcohol addiction
Dr M.G. Postel (University of Twente)
Kicking your addiction with a game on your smartphone? That will soon be possible. With a computer training the brain can be trained to break through acquired thought patterns. This computer training will be converted into an app version so that the training is more easily accessible for a larger group of people.
Partners: theFactor.e, Tactus Verslavingszorg

CrEATE: Crowd-sourced Evaluation and Annotation of Tonal Entities
Dr A. Volk-Fleischer (Utrecht University)
CrEATE: music technology with which you experience music? This proposal lies at the heart of a collaboration that will improve automatic chord recognition technology by evaluating and combining millions of user annotations. The resulting technology can be valorised in interactive games in music education and will serve as a stimulus to investigate new forms of interaction with large digital music collections.
Partner: Chordify BV

Vlisco: Made in Holland, adorned in West-Africa
Prof. A.M. Smelik (Radboud University Nijmegen)
The Dutch company Vlisco has produced colourful fabrics for the West and Central African market for more than 150 years. For African consumers the Dutch fabrics are inextricably linked with their culture and identity. This project will investigate the historical and cultural developments underlying this.
Partners: Vlisco Netherlands BV, Stichting Pieter Fentener van Vlissingen

Measuring cue-reactive responses towards alcohol cues in everyday life contexts: A future for wearable technology?
Dr M. Luijten (Radboud University Nijmegen)
When drinkers are exposed to alcohol-related stimuli this usually elicits a considerable urge to drink. The researchers will record these stimuli with the help of a small camera that participants will wear. Information about when this responsiveness occurs can be used to produce tailored health interventions.
Partners: Narrative, Stockholm, Sweden

The development of a growth spurt vest: Antrovest
Prof. G.J.P. Savelsbergh (VU University Amsterdam)
Physical education teachers are the target group of an ‘Antrovest’ that the pupil puts on just before the physical education lesson and which gives information about the changing body structure in puberty. The vest is fashionable and practical. Based on the measurements obtained via the AST model the sports teacher will receive guidelines to translate this information into tailored physical education. This will reduce the chances of injury and overexertion and result in fitter and less overweight children.
Partners: Athletic Skills Track, Sizing Science, Modint

Straight to the point
Dr G. Bouma (University of Groningen)
It is impossible for professionals and other interested persons to follow all the information that is published about a certain subject. Information extraction can help to control such information streams by making connections between people, organisations and events. The result will be used in automated question-answer systems for the construction of ontologies and for the visualisation of information.
Partner: Bert Alkemade Creatieve Interactie

Designerly ways of capturing knowledge to support digital innovation in health & well-being
Dr M.S. Kleinsmann (Delft University of Technology)
The creative industry needs methods to allow knowledge developed within digital innovation processes to persist. Design methods are not yet used enough in this area but are highly promising. With a public-private consortium we will investigate how such methods can be better deployed. The consortium will also submit a research project proposal.
Partner: Philips Design

Materials science and design fiction: collaboration for sustainable innovation in fashion
Dr O. Tomico Plasencia (Eindhoven University of Technology)
In this project scientists and designers will work together to develop a new material for the fashion industry. By elaborating fictive scenarios they will investigate how materials with a short lifespan can reduce the environmental impact of 'fast fashion'
Partners: Fashion Futures, API, By-wire, Aiming Better

Structural Active Façade
Prof. M Teuffel (Eindhoven University of Technology)
Reducing the enormous waste production and energy consumption in the construction sector requires the minimisation of material use. Buildings are rarely subjected to extreme conditions and have therefore been considerably overdimensioned in time. With modern active constructions far lighter construction techniques can be used because actuators can specifically be deployed to support the construction under conditions of extreme loading.
Partner: SID studio

Research Art & Architecture Thesaurus-architecture concepts
Dr C. Wagenaar (Delft University of Technology)
Within the field of the designed environment there is a need for a reliable keyword system built up according to the latest insights in the area of thesaurus construction. This research will analyse which terminology in the field of the built environment is missing in the Art & Architecture Thesaurus, which is used worldwide, and how the thesaurus can be optimised.
Partner: Het Nieuwe Instituut

WorkXperience: Simulation-based serious gaming for sustainable lean transformation of manufacturing
Dr J. Riezebos (University of Groningen)
Production staff must be prepared for new challenges and possess the right knowledge and skills. Specifically developed computer games based on simulation can help employees to acquire certain knowledge and skills in a challenging, tailored, learning pathway. This project will help to develop such games.
Partner: Mindtracks Productions

Serious gaming: treatment of infectious complications in the hospital. Development of pilot case
Prof. M.J.M. Bonten (University Medical Center Utrecht)
All doctors come into contact with patients who have infectious diseases as complications of treatments or during outbreaks. However most doctors see such cases rarely even though rapid and adequate intervention is required. Utrecht University Medical Center and QLVR are therefore developing a game in which doctors can gain experience of this while "playing".
Partner: QLVR BV

Can I Touch You Online? (CITYO)
Dr C.I.M. Nevejan (Delft University of Technology)
Can the ‘design’ of brain activity with the help of EEG and MRI, make it possible to ‘touch’ each other remotely? What is the human experience of touch? How can we design this well? In this research project an analytical framework will be made for the design of online mutual experience of touch that is based on technological (brain) experiments.
Partners: Studio LancelMaat, Holst Centre

Describing and digitising industrial heritage and making this available
Dr W.M.C. van Wezel (University of Groningen)
Industrial objects such as factories, machines and production techniques are just as much part of our cultural history as paintings and literature. In this project the researchers will design and implement a system for collecting knowledge about our industrial heritage, storing this and making it digitally available.
Partner: Cit

Behind the scenes in Dutch fashion; Bridging the gap between independent fashion designers, craftsmen and fashion intermediaries
Dr M. Lavanga (Erasmus University Rotterdam)
The project will investigate contemporary entrepreneurship of independently working fashion designers in Rotterdam. What do sustainability, craftsmanship and social engagement mean in their everyday work? What role do intermediaries play on their route to fashion shows, multibrand stores and online platforms? And how do those developments in Rotterdam fit in the national/international perspective on slow fashion?
Partners: MARGREETH OLSTHOORN BV, Van Rijthoven Holding BV, NOT JUST A LABEL Ltd. (NJAL), Willem de Kooning Academy, Museum Boijmans Van Beuningen, Het Nieuwe Instituut

Blended Care: Fit for Practice
Dr J.E.W.C. van Gemert-Pijnen (University of Twente)
Within mental healthcare, blended therapies (face-to-face & online treatment) are being offered on an increasing basis. An instrument has been developed by the University of Twente and IPPZ to provide an appropriate form of blending. Patients and therapists can jointly use this instrument to jointly determine the FIT for the right care.
Partner: IPPZ

De Journalist
Prof. M.J.P. Deuze (University of Amsterdam)
The Consortium De Journalist is a network of professional associations in Dutch journalism and journalism researchers at Dutch universities and universities of applied sciences, which has the aim of collecting and disseminating current and representative knowledge about the working conditions and professional views of journalists.
Partner: NVJ

Wearable technology solutions for increased body awareness
Dr M.C. Rozendaal (Delft University of Technology)
Body awareness is a major benefit: reduced contact with one's feelings can eventually lead to problems. For example, not being able to sense stress well can result in a burnout and rising agitation can erupt into aggression. In this project we will investigate how wearable technology can help people to increase their body awareness in order to prevent problems.
Partner: Kudding & Partners BV

Analysis of realistic data files with speech input for children
Dr S.T. Goverts, (VU University of Amsterdam-MCA)
The first few years of life are vital for the acquisition of language. In crèches and schools it is often noisy. Researchers will study what the language provision is and exactly which parts of the language the child can hear. In addition they will also examine the effects for children with hearing disability.
Partner: Sonova

Strategic Research

The smart summariser
Prof. A.P.J. van den Bosch (Radboud University Nijmegen), Prof. E.J. Krahmer (Tilburg University)
If we want to purchase a new car or we have a personal question we increasingly search for information in an online discussion forum. However these are often hard to oversee and are also difficult to access via a tablet or smartphone. We are therefore developing a new tool that efficiently summarises online discussions.
Partner: Sanoma Media BV

Development, testing and dissemination of video games aimed at the prevention and treatment of anxieties and depressions in children and young people
Prof. R.C.M.E. Engels (Radboud University Nijmegen), Prof. I. Granic (Radboud University Nijmegen)
In this research programme modern insights from psychology and pedagogy about the development and prevention of anxiety and depression in children and young people will be used to develop two video games, to test these and, if these prove effective, to disseminate these on a large scale.
Partners: Center for Applied Games / Monpellier Venture BV, Pluryn, GGZ Oost-Brabant, Trimbos Institute

Company collections as potential heritage: Art market dynamics, company strategies and public support for the arts
Dr A.A. Witte (University of Amsterdam), Prof. N.M. Wijnberg (University of Amsterdam)
As a result of government cutbacks in the area of culture, company collections are becoming increasingly important players in the Dutch art world: they support the creative industry and collect future heritage. This project will investigate the effects of these collections on the arts sector, the reputation of the companies concerned, the consumption of art, and the support for culture and modern heritage within society.
Partners: Netherlands Association of Corporate Art Collections (VBCN), Cultural Heritage Agency of the Netherlands, Stedelijk Museum Amsterdam

Individualised healthcare with client profiles
M. Melles (Delft University of Technology), Prof. R.H.M. Goossens (Delft University of Technology), Dr S. Boess (Delft University of Technology)
Each patient deals differently with illness and recovery: some try to make progress too fast whereas others dare too little. Products that respond to these differences can contribute to a better rehabilitation. This project will investigate the different behaviour profiles of patients and the applicability of these in products and services.
Partners: Biomet Global Supply Chain Center BV, Panton, VanBerlo, Reinier de Graaf groep/ Orthopaedics partnership

MediaNow: optimising search possibilities for the Media Industry
Prof. M. de Rijke (University of Amsterdam), Prof. J.F.T.M. van Dijck (University of Amsterdam), J. Oomen (Netherlands Institute for Sound and Vision)

This project intends to develop and test an open source instrument for searching in large multimedia databases that contain images, sound and text. This instrument is intended for media professionals, for example journalists, producers and editors who want to reuse audiovisual files for the generation of new productions.
Partners: Cross-Media Interaction (XMI), 904Labs, RTL nieuws, Talpa Producties BV, Videodock, Frontwise, Zimmerman Zimmerman, DISPECTU, Netherlands Institute for Sound and Vision, VIAA, NPO, NOS, EYE film museum, Eindhoven Public Library, NTR, VPRO

Crossover collaborations for digital innovation
Prof. M.H. Huysman (VU University Amsterdam), Dr G. Gemser (Delft University of Technology), Dr H.M.J.J. Snelders (Delft University of Technology), Dr J.J. Berends (VU University Amsterdam)
This programme will investigate how digital innovation arises through crossover collaboration. The three associated projects reveal how heterogeneous parties can be linked to each other in an ecosystem, to which operational models that can lead and what the role of the creative professional is in digital innovation.
Partners: Philips Design, AGU, Metatronics, Zalen Pakhuis de Zwijger BV, Mattmo Creative, By-wire.net, Waag Society           

Book world maps
Prof. B. Speckmann (Eindhoven University of Technology), Dr A. Betti (University of Amsterdam)
Modern libraries offer access to millions of items of bibliographic data. How can we gain an insight into this large quantity of data? The researchers will develop computer-generated, interactive, geographical visualisations of bibliographic data banks. These visualisations will enable users to represent large quantities of data, to study these and to enrich them.
Partner: OCLC Research

FAME! Known from the Frisian Radio
Prof. D.A. van Leeuwen (Radboud University Nijmegen), F.J. van der Kuip (Fryske Akademy)
Nowadays we can see and listen to everything that has been broadcasted via 'uitzendinggemist' and YouTube. But what about our cultural heritage from local radio stations from the olden days? FAME! will make it possible to citizens and researcher to quickly search in Frisian radio archives.
Partners: GridLine, Omrop Fryslân, Tresoar

Embedded Research       

Volatile heritage
Prof. I.B. Leemans (VU University Amsterdam), Prof. F.T. Scholten (VU University Amsterdam)
Avant-garde artists used scents to elicit memories, to provoke and to make their art lifelike. Scents are volatile and in our visual culture they have been ignored for a long time. In this project, universities, the scent industry and museums are jointly working on the reconstruction of historical scents so that these can once again be 'sniffed'.
Partners: International Flavours & Fragrances, Rijksmuseum Amsterdam, University of the Arts The Hague, The Institute of Arts & Olfaction, MART (Museum of Modern and Contemporary Art of Trento and Rovereto), Marres Maastricht

The Hackable City
Dr B.G.M. de Waal (University of Amsterdam), Prof. J.F.T.M. van Dijck (University of Amsterdam), Dr M.L. de Lange (University of Amsterdam)
The project 'The Hackable City' will investigate how the emergence of social media platforms and ‘Big Data’ is changing how the city acquires its shape. How can citizens, designers and government authorities use these technologies to work together in new ways in the process of ‘creating a city’?
Partners: One Architecture, Cooperatieve Vereniging Buiksloterham i.o. / 4xM Mixed Media Match Makers, Pakhuis de Zwijger BV, The Mobile City, Ministry of the Interior and Kingdom Relations

Images for the Future: from digitisation to dissemination, when can we watch?
Dr L.M.C.R. Guibault (University of Amsterdam)
The research project will search for solutions to the persistent problem of limited accessibility and reuse of Dutch audiovisual heritage digitised in the framework of Beelden voor de Toekomst [Images for the Future] for the benefit of industry and society.
Partners: Kennisland, Netherlands Institute for Sound and Vision               

Making better use of gaming opportunities to change mobility behaviour
Dr A.L. Eden (VU University of Amsterdam), Prof. E.A. Konijn (VU University of Amsterdam), Dr C.F. Burgers (VU University of Amsterdam)
To reduce the number of traffic jams car drivers need to make other choices (taking public transport, car sharing, cycling). Persuasive games can motivate them to do this. We will study the optimisation of the game design (feedback, avatar) to realise changes in mobility behaviour in the light of different groups of car drivers with different visions of sustainability.
Partners: Motivaction Strategy and Research, DTV Consultants, IC3D Media, Germans Media

Source: NWO