Creative industry - Knowledge Innovation Mapping (KIEM)

The Creative industry - KIEM programme aims to encourage and facilitate public-private partnerships in the domain of the Creative industries. Senior researchers can apply for funding via KIEM on behalf of consortia of companies and researchers. Researchers ('lectoren') working at 'hbo' institutions can be co-applicants.


KIEM aims to promote and facilitate partnerships between knowledge institutions and private parties, including small and medium enterprises (SMEs). KIEM enables consortia (consisting of at least one researcher employed at a Dutch University and at least one private partner) to develop sustainable partnerships. KIEM funding can also be used to further articulate and help answer questions put forward by private parties.

An important condition of KIEM is that applications fit within the framework of the Knowledge- and Innovation Agenda 2016 - 2019 of CLICKNL.

Who can apply

Applications can be submitted by senior researchers who hold a PhD and are employed at a NWO-accredited research institution.

KIEM only finances projects involving a collaboration between at least one researcher and at least one private party. The private partner must fund part of the project (matching). The matching funds can be provided by more than one private partner.

A KIEM application can have up to two co-applicants. Co-applicants can be senior researchers holding a PhD and employed at a NWO-accredited research institution. Co-applicants can also be researchers ('lectoren') working at 'hbo' institutions.

What to apply for

NWO contributes to a maximum of 15.000 euros of the total budget per research project. The private partner(s) must contribute at least 20% matching funds, made up of at least half in cash matching funds. For example: If the requested amount is 15.000 euros, the minimum matching contribution 3.000 euros, of which 1.500 euros in cash. Consequently the total budget of the project is at least 18.000 euros.

Creative Industry-KIEM funding can be used for:

  • Replacement costs for (co-)applicant time to cover the cost of teaching and other tasks (max. 15.000 euros);
  • Material costs for the research project

When to apply

  • Applications for Creative Industry - KIEM can be submitted continuously from January 5th 2016 until November 30th 2017 14h00 CET.

N.B.: in 2017 four assessment periods have been scheduled. The collection dates prior to these assessment periods are: Wednesday March 15, Monday June 5, Monday September 4, Thursday November 30 (deadline). Please note, however, that if the available funds have been exhausted before November 30th 2017 14h00 CET then this call for proposals will be closed prior to this date.



Applications must meet the eligibility requirements that apply to the KIEM call for proposals. Applications must also fit within the framework of the Knowledge- and Innovation Agenda of CLICKNL.


Applications are assessed under a short procedure without the use of peer review. Applications are considered in the order in which they are received by NWO.

  1. Applications must be submitted via ISAAC, prior to one of the collection dates.
  2. NWO establishes whether applications meet the eligibility criteria.
  3. NWO determines whether applications fit within the framework of the Knowledge- and Innovation Agenda 2016 - 2019 in consultation with CLICKNL
  4. Applications that meet all criteria are recommended for funding by the steering committee Creatieve Industrie - KIEM
  5. The NWO Social Sciences and Humanities board is responsible for the final decision on which applications are awarded funding
  6. Results of the application

NWO aims at assessing applications within eight weeks from the collection date on and informing the applicant of the decision within this time frame.

More information

For the Knowledge- and Innovation Agenda 2016 - 2019 of CLICKNL go to:




Open for application


Continuous application

Grant type



Total of 1 million euros

Science area

Exact and Natural Sciences Social Sciences and Humanities Applied and Engineering Sciences Netherlands Initiative for Education Research


Creative Industry


Theme: Creative Industry (2011-2014)



NWO in transition: changes funding instruments

On 1 January 2017, NWO will adopt a new organisation structure. Current funding instruments will remain unchanged until a decision about any change is taken. NWO will announce this change at least six months in advance. 2017 will be a transition year and the new funding instruments will become effective no later than 1 January 2018.


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