Creative Industry
Theme

Creative Industry

Diabetes patients measuring their blood levels using their smartphones. Virtual worlds where emergency response teams can practise disaster scenarios. The discovery of a 'new' Van Gogh beneath another painting. Science and creative industry reinforce each other.

Creative industry is the collective name for fashion and industrial designers, architects, advertising agencies and the creators of software and games. It also covers media and entertainment, the arts, cultural heritage and cultural events. This branch of industry has been one of the fastest growing sectors of the Dutch economy for a number of years now.

Via the theme Creative Industry, NWO is investing in scientific research into and for the creative production and commercial service industries. This ranges, for example, from software development for serious games, through research into the origins and workings of creativity, to rendering cultural heritage digitally accessible via the Internet and social media.