Research & Innovation in Smart Creative Contexts - RISCC

Creativity is an important production factor and a source of product innovation: the knowledge economy is pre-eminently a creative economy. There are many opportunities for our country within the creative industries. That is why the creative industry was designated it as a key area by the Innovation Platform. More entrepreneurship in the culture sector and a better use of culture and creativity in the private sector are the objectives where scientific research can make an important contribution.

The creative industries include a wide range of businesses, from the amusement industry to the performing arts, from multimedia in games to architecture and design, and from industrial design to fashion. The breadth of the subject is associated with a panoply of possible research subjects: the influence of ICT on creative content and the opening up of culture, the circulation of cultural products, multimedia as a factor in changing patterns of cultural consumption, the role of aesthetics, creativity as a factor in innovation, research into experiential value, business models, etc. This theme offers many opportunities for cooperation between the humanities, technical sciences, informatics and the social and behavioural sciences. This programme links up with the key area Creative Industry of the Innovation Platform, the priorities of SenterNovem and the foresight studies of COS.